Our vision
The world has changed in the last few months and so has the way we do business. While nothing seems the same, the need to grow and expand remains with us.
In our fast-changing world, international traveling has become uncertain, while new virtual communication emerged. The current restrictions on visiting our showrooms and trade fairs have increased our need to search for new ways to present our products.
Our mission
We are a group of international production companies with complimentary products sharing similar values and challenges, with the aim to serve the same target market.
This challenged us to provide a transparent, user-friendly digital trade show experience which initiated the development of our virtual platform VFair Direct.
Sanjay Showdary - CEO Tropicana Exotics
Ambassador of VFair Direct
Our values
Innovation
Curious and innovative in our never-ending quest for new ideas and trends.
Transparency
Committed to honesty, transparency and fair trading.
Passion
Professional and passionate about developing mutual benefits.
Easy navigation
VFair Direct is your platform to communicate directly, clearly and effectively with the production factories. In our Virtual Trade Fair, you will find home decorations, small furniture, lighting, bags, textiles and naturally floral products from factories divided over 3 continents.
You can navigate easily 24/7 on our platform. Visit digitally through interesting factories around the globe, browse and find interesting items with just a click. Each item can be customised into a preferred shape, material and colour to match your vision and collection.
Our exhibitors
With the VFair Direct dashboard you can choose directly out of our exhibitors list of certified international production factories from over three continents. Take a look at their inspirational themes and popular product categories. Easily select your favourite items by theme, product category, colour, material or price. When you're finished with selecting. You can request a photo quotation. After completing your quotation on VFair Direct, the exhibitor will contact you for further follow-up.
Selected items will be grouped and send to each VFair Direct Factory separately
Customise products
Make it even more unique by customising each product individually. We can make your wishes come true. Just choose from our swatches library next to the product image and adjust materials, colours and sizes. Make sure you leave a detailed product instruction about all the adjustments. Make your fantasy reality!
Samples will be made for approval.
Floral Decoration
Combining collections from various VFair Direct factories is easy because of our general floral themes. Kindly scroll through all of them to find your ideal combinations.
Home decoration
Finding your favourite pieces is so easy with our Lifestyle collection. Just filter through your favourite inspirational themes and product categories and find your perfect items. Make them yours!
Our designers
Our in-house designers of Natural-ID
Product Development
Our designers create and design floral, home decor and lifestyle collections for our VFair Direct Factories around the globe. Natural materials, textiles and metals are transformed into contemporary and unique home accessories.
Trendforecasting
Our designers are initiators of trends. They are sensitive to styles, movements in trends and to the way we live. They are constantly inspired and translate all these impulses into new ideas. Through impressions from all around the world, cultures and history, they are able to distill the next exciting and upcoming trends.
